Posts Tagged ‘Ethical Search Engine Optimisation’

SEO support from the foundation up

Many website owners think that SEO is a magic remedy for all their problems. They think that they can give their website a dose of SEO tonic and all will go well. Unfortunately it does not work that way. Optimization is a long and hard struggle to the top and the you have to fight tooth and nail to stay there. Doing SEO on your website is like creating a masterpiece. If your canvas is moth eaten and stained, your masterpiece is not going to come out as such. On the contrary, you will end up with a half cooked job instead. What does that mean to you? It means that you need to start with SEO when your website is nothing but a blank canvas.

Starting on a pristine canvas

Your search engine optimization starts with the building of your website. Every aspect thereof needs to be tailored to easy optimization. This is one reason why your optimizer and your web designer need to work hand in hand on the creation of your new website. The better your website structure caters to SEO, the easier it will be to maintain, tweak and upgrade your optimization as you go along.

Everything starts with web design. Your web design needs to be fully optimized for both your human and your engine visitors. Make sure that all imagery has tags, make sure that keywords are used strategically and well. Those are all steps to creating a perfectly optimized and ‘optimizable’ website. Next comes the content that you put onto your website, be it imagery or text. Optimize your content with text links, keywords and more. If you can make sure that your website has SEO support from the time that it is nothing but a blank canvas, you are well on your way to having a superbly optimized website.

Start basic and build up

Many people are very excited to have their new website under construction and well on its way to it online debut. However, this enthusiasm and excitement may cause you to want to rush things along. This is a very bad idea.

If you do not take the time to build a website that is built for and caters to SEO, you cannot change all of that afterward. Well, you may be able to but it will take more effort, time and money than it will to do it right from the start. Make sure that the basics are in place and that they are optimally optimized, Then you can start adding extras like a blog and many others.

Statistics don’t lie

The importance of foundation level optimization is not a fabrication to get you to use our services. There are literally billions of websites on the internet today and of the billions of people on this planet, more than half have internet access on a daily basis.  Of all those billions of internet users, about 9 out of every ten will find the websites they visit through search engine searches. Furthermore, more than 50% of all online sales are from search engine generated traffic. All of these vital statistics point to the importance of SEO for your website.

Do you need to do more?

Let’s say that your website is performing well, it is attracting a large volume of traffic each and every day. You may even be enjoying a decent conversion rate on that large volume of web traffic. Do you really have to spend time contemplating and analysing web analytics and tracking your progress? Well, the answer to that question is a definite yes.

The analysing, tracking and contemplating of web analytics never stops hen you have a website. SEO is not something that can be left to its own devices. It cannot be set to autopilot while you sit back and reap the rewards. Sooner or later, the rewards will dry up and you will only have negatives coming your way. However, you will not notice anything unless you keep an eye on your web analytics.

Reaching the right people

The first thing that you need to look at is the percentage of your web traffic that fall into your target market group. You can see this by the amount of traffic you are attracting, the keywords used to find your website, your conversion rate and the amount of time your visitors spend on your website. If you are not reaching the correct target audience, you will not be able to make a profit off any ecommerce website.

This is simply because the audience you are attracting will not have a sufficient interest in what your website and your business has to offer them. Your web analytics will be able to tell you whether you are right on the button through relaying the efficacy of your keywords, where your traffic is coming from etc.

What does your traffic do?

You may be attracting large volumes of traffic; however, your conversion rates may be very low. You can help remedy this problem by investigating what visitors to your website actually do on your site and how long they stay on it.

Again, web analytics are needed in order to see exactly how many people simply leave after arriving on your landing page, how many browse around and which pages are the most popular ion your website. Gathering all of this information through your web analytics will help you create an even better website in the long run.

Objective and journey

The objective of your website is to generate a profit, but also to be the best that it can be. You must remember that new websites, competition for your website, flood onto the internet each and every single day. That means that your website constantly needs to be tweaked, upgraded, changed and adapted to be the best it can be on a continual basis.

What works today may not work tomorrow. A better website may take your rank in the SERPs tomorrow. You may want to increase your profits and make the most of the good times. Whatever the reason, web analytics can help you do more, be more and generate more profit, traffic, interest, etc. There is always a need to do more, strive for something better and obtain it.