If you position yourself well around the net, users will be landing on pages all over your site. Mostly, however, they will be landing on your home page. It’s there for a reason. Use it to sell your business.
Your home page is central to the success of your search engine optimisation campaign. It will be the first thing that most people see. It will, therefore, be the gateway to your site for a large percentage of your traffic, and have a major influence on your bounce rate. The way to keep that gate open is to provide enticing content which contains a hint of the information your site’s users are looking for. If your site has a number of uses, you need to demonstrate those branches efficiently. You also need to effectively sell your business, convincing the user to hang around long enough to sell the individual service or product suited to them.
The angles you take to sell your home page will depend on the strengths of your business. It can also be tricky to know exactly what to brag about without saying too much. You can talk to us at SEO Consult when you’re wondering about the best way to structure your home page. Identify your strengths, and then subtly display them.
Best quality: If your business has won any awards or received any accolades, it’s a good idea to hint at them on your home page. Your home page is not the place to list all of the quotes from reviews, but if you’ve received a particularly notable review, featuring it below your logo or somewhere equally prominent will assert the quality level of your site. Most awards come with a logo these days which you can use for display.
Lowest prices: If your site has any e-commerce, you’re probably already familiar with the attraction of a bargain. If you have absolute bargains on your site, let your users know right from the start on your home page. Displaying the prices of one or two of your most popular products will provide users with a guideline without being too pushy.
More variety than competitors: If your business strength is that you offer a broader range of products or services, show this edge. A simple ‘number of products sold’ box, a list of categories or a summary of services transmits this message. This is also great for your SEO, as it provides a place to feature all of your keywords and hyperlink them to relevant pages.
Better customer service: This is one of the easier things to hint at. If your customer service is excellent, you’re likely to have received positive feedback. Feature this in a quote box on your home page. Changing the quote frequently assures return visitors that many of your customers like your business. Displaying feedback is also a way of providing feedback to your customers, reassuring them that their opinions do matter. This in turn can generate more positive feedback and build the community around your site.
