What terms are your competitors using?
This may seem obvious, but there are twofold considerations when looking at competitors targeted terms in their content. You can either choose to follow suit or buck the trend. If you follow suit, this may work out, competitors may well know what customers are looking for and that may be sensible choice from your position. It could however also be a bad choice. Just because a competitor is successful or leading the market, this does not mean that they are necessarily doing the right thing with respect to terms that they are targeting.
Take an example, a small store verses Amazon, this small store could follow what Amazon do and copy their terms. This would seem to make sense after all look at Amazon, it must be working!
Not necessarily.
Amazon do not need to try so hard at getting visitors. They have huge brand presence which will help hugely with getting terms high up in search engines, but also they just don’t need to try as hard. Almost everybody knows Amazon, people will search ‘amazon AC/DC cds’.
You need to think differently, are they targeting the best terms or can you think of better ones? Have you spoken to your clientele, what do they search for?
Long-Tail Terms
What is your niche, who are you trying to attract? Targeting the term ‘cd shop’ will require large investment and effort, and long term this may well be worth it. But you need to combine this with longer-tail keywords. ‘80s rare cd specialist’ will be a much easier term to target. Yes it is niche, but with a site-wide strategy combining generic terms and more long-tail terms this should bring continuing improvement over time.
It is the difference between a competition of 103,000,000 other sites and 130,000 other sites.
Site Structure
When writing your content or using a professional copywriter, it is wise to target these terms on different pages, make your site a relevant resource with a logical structure.
There are a lot of considerations when building an SEO Strategy, for more information speak to us at SEO Consult or visit the discussion thread on the forum.
