SEO Consult Blog

Search Engine Optimisation friendly website design not only allows the search engine spiders to index your home page but to visit each of your pages and index those too. The design of a website is said to be SEO friendly when every single page is indexed and ranked for the Relevant Keywords and there are several factors that one should consider when determining whether a site design is Search Engine Optimisation friendly. Using a professional website design service that offers SEO design is an advisable first step.

Page Access And Loading Times

Page access is essential. While search engine spiders may hang around for considerably longer than your human visitors, it is conceivable that extremely slow loading pages are marked by the search engines. Regardless of Search Engine Optimisation, slow loading pages are an instant deterrent to a lot of visitors and so it is advisable that you ensure media files are properly optimised and of a reasonable size and that there are no coding issues that may lead to slow loading pages.

Compliant Code

The code used will determine a lot of the success or failure of your web pages. Search engines rely on the use of Compliant Code in web page authoring, and so too do human visitors. Poor coding can lead to many issues including the failure of search engine spiders to properly navigate around your site, or the complete omission of chunks of website content. Checking code compliance should be considered an important part of Search Engine Optimisation website design.

Navigation

We’ve touched on this topic a little already but we need to expand on it because good navigation is vital. It’s far more important that visitors and spiders can navigate your links and menus than it is to have cutting edge design techniques. No matter how good a button or link looks, if it doesn’t fulfil its desired role in helping navigate from page to page then it should be improved or changed. Search engines have become much more able to follow image and even flash based navigation menus but offering a text based sitemap can help overcome any niggling problems that may remain.

Code To Content Ratio

The ratio of code to content may not seem important; after all search engines can determine what is code and what is content. However, those same Spiders also have a limit to the number of characters they will read on a page of code. This means that if you have too much code or all of your content appears at the bottom of the code then the spiders may miss some of your well optimised on page SEO content

Search Engine Optimisation Friendly Design

SEO friendly design is all about pampering to the demands of search engine spiders, but you should also ensure that the actions you take will benefit your human visitors. Search Engine Optimisation friendly design performs both of these tasks ensuring that your site gets indexed, ranks well, and has the ability to boast good Conversion Rates when your visitors find a high quality website that is easy to navigate and does not take an age to open.

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