Yahoo is the second most popular English language search engine, in terms of worldwide searches and UK searches. While this only accounts for around 5% of UK searches conducted that’s still a 5% share of 4 billion searches conducted every single month, representing a huge potential market that shouldn’t be ignored. All search engines use different algorithms and while Yahoo and Google do bear some similarity in their preferences and ranking methods, there are also distinct and obvious differences. While Google concentrates very heavily on your link profile, Yahoo is more willing to rank a page based on page content.
On Page Optimisation For Yahoo
On page optimisation is widely accepted as the name of the game for Yahoo SEO. This includes everything from W3C compliance to relevant and lengthy content that incorporates a number of semantically related keywords. Adding keywords to HTML, image, Meta tags, and titles also helps a page’s SEO efforts for Yahoo results. However, while they do give more weight to on page optimisation than Google does, they still place a lot of relevance on your link profile so getting the right mix is vital.
Page Length
Longer pages are viewed by Yahoo as being a sign that they are authoritative, informative, and generally useful. As such, page content can be extremely lengthy. As this won’t see the page penalised by other search engines it can prove beneficial to offer six or seven hundred words or more for each of your pages. Yahoo will still rank blogs and regularly updated websites well, as long as they are optimised well.
Semantic Search
Yahoo, like Google, has implemented semantic search to a degree. This means that rather than having to include a rigid density of one or two keywords into a page, it pays to include topically related keywords. The inclusion of naturally written and well constructed page content should lead happily towards this end; that being the point of semantic indexing after all.
Clean Coding
Clean and W3C compliant code is vital to a Yahoo SEO campaign; even more so than to Google and MSN. This should be considered best practice when designing and developing any web page or website anyway, and it will also help to garner a web page with a good level of traffic from the Yahoo search engine.
Link Anchor Text
Yahoo considers the anchor text used on inbound links to be identification of a keyword for that page. As such, gaining links that use relevant keywords for your page is an important aspect of SEO for Yahoo. A good link profile, generally, should be built around the practice of gaining keyword relevant links.
SEO For Yahoo
Yahoo is an important search engine and while they only account for around 5% of UK searches, it’s important to remember that we conduct up to 4 billion searches every single month so that’s still a significant number of potential visitors to any website. It is possible to rank well in all of the major search engines, and provide visitors with a beneficial experience that will help convert them to fully fledged, paying customers.
Related posts:
- The Impact Of Semantic Indexing On SEO Part Two
- SEO For The Big Three Search Engines
- The Impact Of Semantic Indexing On SEO Part One
- LSI And Search Engine Optimisation
- SEO For MSN/Live Search
Link to us
If you want to link to this blog, copy and paste the following HTML code to your website.
It’s interesting to find an article on SEO for Yahoo, since most articles that i come across are with reference to Google. Ranking no.2 is not at all bad since the volume of people using search engines is so massive.
Google, Yahoo and MSN are the three main search engines and the main source of traffic for the majority of websites. I believe in Tri SEO. I respect SEO for a particular search engine.
SEO for Google is much harder than for Yahoo and MSN. But Google is considered as very big source of traffic in comparison of Tri SEO. SEO is sufficient only for Google.
Because Google is simply the biggest source of traffic, and also harder in comparison to SEO, you can make your website to Google’s standards and let the time to go.
Tri SEO has a benefit; you can get traffic from other search engines before getting place on Google because Google takes too much time to consider your site and so Tri SEO is not considered as a very easy task.
Search engine optimization for MSN and yahoo are significantly different processes and involve attention to different factors.