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Can you afford to AB test

posted on: 2010/03/13 in Search Engine Optimisation

Testing is a process that isn't always taken as a separate stage with SEO. Most businesses are in a rush to get results from their SEO campaign, and taking a few weeks out to test with scientific rigour just doesn't fit in with their plans. If you have time, however, te...

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Establish SEO Authority For Your Site

posted on: 2010/03/13 in Offpage Optimisation

Many businesses have discovered the benefits of becoming an authority in their industry. It's one of the things that the average business can achieve only on the internet. If it were the real world, establishing yourself as an authority would take many years, lots of ha...

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SEO for Beginners: Some Common Terms Explained - Part 2

posted on: 2010/03/12 in About SEO

Continuing on from Part One a couple of weeks ago, here we do some more jargon-busting to explain the SEO terms that are be puzzling you. Meta tags Meta tags give a search engine additional information about a webpage. Each page on your site can and should have unique M...

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